Photographer Beth Herzhaft got her first break in the business by sneaking into the art department at Capitol Records where she ran headlong into the head of the art dept and persuaded him to look at her portfolio. (That's called cajones. Or chutzpah. Or moxie)
Shortly after, Capitol had her shoot her first album cover, gangster rapper Schooly-D. No pressure!
Further jobs for Capitol and other record companies followed.
The next stage of her career took off after an advertising art director saw one of her fine art images in a gallery which resulted in an international ad campaign for Arnold Worldwide.
From there she branched out, also photographing for publications, advertising agencies, digital media, restaurants and non-profits.
She enjoys the challenge of helping shape the persona that people present to the world. Trust is a huge part of a successful portrait collaboration, and making people comfortable is key: This trust brings out a strong sense of authenticity, intimacy and engagement that is so present in her images.
In the words of one dear client / friend, "Beth does what great photographers do. She helps her subjects see something unseen to themselves, and in doing so she helps them move their own story forward.”
The rest of the time Beth is shooting fine art.
Or documenting small and big life events in a photojournalistic unobtrusive style.
She maintains a studio in Los Angeles, CA.
She deeply loves what she does, both in fine art and commercially.
Oh and she would LOVE to hear from you ;-)